Google Ads 如何适应当下用户的搜索方式调整广告策略
Adapt your ad strategy to meet the way people search today.
Google Ads 产品联络人 Ginny Marvin 与 Search 数据科学和用户体验研究副总裁 Shivani Mohan 探讨搜索习惯变化及其对广告策略的影响。节目介绍团队对数十亿用户搜索行为的研究，聚焦 AI Overviews、AI Mode、新型搜索体验和长篇查询趋势对企业的意义。
Search is undergoing rapid changes — from new experiences and capabilities to evolving search habits — that directly impact the advertising landscape.
In this episode of Ads Decoded, Google Ads Product Liaison Ginny Marvin sits down with Shivani Mohan, Vice President of Data Science and UXR for Search. Shivani and her teams study how billions of users are searching and explore how user habits are shifting with the introduction of AI Overviews and AI Mode. Tune in for behind-the-scenes insights into her team's research, the modern search experience, and what long-form query trends mean for businesses today.
Listen here.
来源：Google Ads & Commerce Blog · blog.google