Walmart Marketplace发布节日季物流准备清单

Build your holiday growth plan

If you want to...	Look to...
Prioritize products with proven demand	Customer Favorites
Simplify logistics and scale your top items	Walmart Fulfillment Services
Streamline shipments from Asia	Walmart Cross Border: Imports
Fulfill orders placed on all your sales channels	Multichannel Solutions
Position products closer to customers to unlock faster shipping	Inventory Transfer Services
Optimize your self-fulfilled delivery promises	Simplified Shipping Settings
Reduce fulfillment costs with discounted shipping labels	Ship with Walmart
Offer faster delivery for self-fulfilled listings	Expedited Delivery

A step-by-step breakdown of how to win the holidays

1. Start by prioritizing products with proven demand

Take the guesswork out of deciding which SKUs to stock. Customer Favorite items can receive up to 5x greater page view visibility with customers and deliver up to 12x higher sales per item compared to non-Customer Favorite items.¹

Review recommendations in Seller Center to identify and add trending items.
Factor in 8–12 weeks of inventory coverage for key seasonal products.

1 Based on performance data from FY26. Compared to competitively priced, fast-shipping (≤ 2-day) non–Customer Favorite items.

Savings spotlight!

100% off referral fees
100% off storage fees
15% off fulfillment fees

when you list a qualifying Customer Favorite item, meet or beat competitor pricing and enable fast, free shipping through WFS²

2. Choose the smartest fulfillment strategy for you

Walmart Fulfillment Services

Our recommendation for fast, reliable shipping you won’t have to stress over.

Simplify logistics and ship your top items with WFS

Sellers using WFS see 50% GMV growth, on average, for items with the ‘Fulfilled by Walmart’ tag and delivery promises of two days or less.³

Identify best sellers, Customer Favorites, promotional products and other high-volume SKUs.
Convert these types of listings to WFS.
Send inventory into Walmart’s fulfillment network as early as possible to avoid last-minute capacity constraints.
Take advantage of zero peak-season storage fees or fuel surcharges— and WFS rates that average 15% less than the competition.⁴
Ship to customers faster than ever. WFS units shipped Same-Day or Next-Day grew nearly 150% between Q1 FY26 and Q1 FY27.⁵

3 Walmart first-party data, 2/1/25–3/27/26.

4 Walmart first-party data, orders fulfilled FY26 (2/1/25–1/31/26). Fulfillment cost per item.

5 Walmart first-party data, Q1 FY26 vs Q1 FY27.

“The holidays make up a huge portion and percentage of our sales, so it’s chaos around here during that time. By being able to prepare in advance and send all of our catalog for Q4 into WFS warehouses, it allows us to not have to worry about picking, packing and shipping thousands of packages.”

Build your timeline around key deadlines

Start prepping now to avoid delays and keep products in stock.

Plan for inventory to arrive by Sept. 1 for the October Event.
Plan for inventory to arrive by Sept. 15 for the Annual Event.
Work backward from these dates to finalize production, shipping and receiving schedules.

Streamline international inbound orders

Operations located in China, India, Vietnam or Cambodia? Walmart Cross Border: Imports lets you save an average of 15% on your total supply chain costs.⁶

Quote, book, pay for and track international shipments directly in Seller Center.
Ship eligible Full Container Load and Less Than Container Load shipments, Walmart Cross Border offers sellers an average port-to-door transit time of 23 days.⁷
Review Walmart Cross Border: Imports deadlines for recommended booking and Cargo Ready Dates.

6 Walmart first-party data, FY 2026. Walmart Marketplace’s pricing model incorporates a competitive analysis of ocean freight costs, comparing them to market indexes and primary competitors. It also factors in savings from reduced accessorial fees.

7 Walmart first-party data, FY26. Analysis based on port-to-delivery timeline for units shipping from China to LA.

Savings spotlight!

10% off your first three eligible Walmart Cross Border: Imports bookings

when you book within 90 days of completing enrollment⁸

Fulfill orders placed on all your sales channels

Send your inventory into WFS early so you can start leveraging Multichannel Solutions as soon as volume spikes. The program allows you to fulfill orders from everywhere you sell, including Amazon, SHEIN, Shopify, TikTok, your own website and more.

Consolidate eligible inventory into one fulfillment network, then use that pool to fulfill orders placed across sales channels.

Savings spotlight!

20% off Multichannel Solutions fulfillment fees for 90 days

when you use the program for the first time⁹

Position products closer to customers to unlock faster shipping

You may be asked to send inventory to multiple fulfillment centers this holiday season to enable fast delivery during peak. Let Walmart handle distribution for you with Inventory Transfer Services. Sellers that utilize Walmart’s Inventory Transfer Service experience a 17% improvement in next-day shipping and an additional GMV lift of 15%, on average, compared to those not using the program.¹⁰

Ship inventory to our recommended WFS consolidation center.
We’ll distribute it across up to eight fulfillment centers, helping expand nationwide delivery coverage while simplifying inventory allocation.

10 Walmart internal data comparing ITS-enrolled offers vs. matched non-ITS offers, 12/1/25–4/30/26.

Savings spotlight!

25% off referral fees on eligible items configured with Simplified Shipping Settings for 90 days

when you migrate qualifying offers from manual shipping templates¹³

The earlier you check off these to-dos, the better prepared you’ll be to keep products available, deliver on time and meet customer expectations all season long!

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