Google 将 AI Mode 广告扩展至新市场并在美国推出多轮广告
Ads in AI Mode expand to new markets.
Google 宣布将 AI Mode 广告扩展至澳大利亚、加拿大、印度、肯尼亚、马来西亚、新西兰、尼日利亚、巴基斯坦、菲律宾和新加坡。Google 表示，AI Mode 中的查询平均比传统搜索长三倍，赞助商品列表与自然商品列表的点击率目前相近；美国将上线支持后续查询的多轮广告，广告会标注为“Sponsored”。Google 计划在 2026 年第四季度扩展至巴西、墨西哥和英国等更多地区。
面向在相关市场投放搜索广告的商家，内容明确了 AI Mode 广告扩展地区和后续查询广告的上线范围。
We’re bringing ads in AI Mode to new countries.
As AI transforms how people search, queries are becoming increasingly conversational. In AI Mode, queries are, on average, three times longer than traditional searches. 1 AI helps us better understand what people are looking for, allowing us to connect them to the businesses and services that best match their needs.
Our research shows that people are comfortable with ads in AI Mode and find them highly relevant. In fact, click-through rates are already similar between sponsored and organic product list items within AI Mode. 2
Now we're scaling ads in AI Mode in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. In Q4 2026, we plan to expand to additional locales, including Brazil, Mexico, and the United Kingdom.
To allow ads in follow-up queries in AI Mode, we are launching multiturn ads in the U.S.
Ads will be clearly labeled as “Sponsored.” We’ll continue testing new formats to ensure ads remain helpful and relevant.
Learn more here.
来源：Google Ads & Commerce Blog · blog.google